indie for the red states

I heard that Sup-Pop and Matador Records are going to put out a compilation of various highly popular indie bands. (For all that don't know indie is short for independent- usually meaning a small self financed record company). Think of every cool song you've heard on a commercial, it will probably be there. Indie heavy hitters like Bloc Party, the Shins, Bright Eyes, Air, Clap Your Hands Say Yeah, M. Ward, Ted Leo, Cat Power, Silversun Pickups, the Yeah Yeah Yeahs, and Sonic Youth.
The goal is to put the record on the shelves in the Wal-Marts of the midwest and throughout the land. Is this a good thing? I think its a stupid move to put it in Wal Marts. Will Joe-Big Gulp like The Shins?
I think if they put the record in the Targets it would sell though. Getting good music out there is a good thing.
I'm an admitted music snob but indie can't be so underground that nobody can hear it. I think its a good thing if the bands themselves don't sell out. That is to say, doing what EVERY band who becomes popular does. They stagnate creatively sticking with only what sells. Remember Metallica? They were musical geniuses up to and including And Justice for All... after that it was bubblegum crap.
The most forgettable music is stuff that was written to fly off the shelves.